FREQUENTLY ASKED QUESTIONS
What is the difference between Public Relations and Marketing?
Public Relations (PR) focuses on earned media, which is coverage gained through storytelling, credibility, and relationships with media outlets. Marketing relies on paid efforts, like advertising, to promote a brand or product. PR builds long-term reputation through third-party endorsements, while marketing aims for immediate engagement and ROI with controlled messaging.
Control: PR relies on media outlets to control the narrative, while marketing allows full control over messaging.
Cost: PR is earned through effort and relationships, often without direct costs, whereas marketing requires a budget for paid placements.
Credibility: PR builds credibility through third-party validation, while marketing is seen as paid promotion and can lack the same trust.
Real World Example of PR vs. Marketing:
PR: Pitching a story to Architectural Digest about your firm’s latest design, leading to an editorial feature, adding credibility through third-party endorsement.
Marketing: Purchasing a full-page ad in Architectural Record to guarantee visibility, though it is recognized as paid content.
Does HAPS Agency offer marketing or social media management services?
No, HAPS Agency does not offer marketing or social media management services. We focus exclusively on earned media while complementing your in-house or external marketing and social media efforts.
What is earned media in Public Relations?
Earned media refers to media coverage gained through credibility and relationships, not paid placements. For instance, a feature article in Architectural Digest based on editorial interest is considered earned media because it wasn’t purchased.
How does PR benefit architectural firms?
PR helps architectural firms by securing features in respected publications like Dezeen or Architectural Digest, enhancing the firm’s reputation with third-party endorsements that build trust and visibility, often at no direct cost.
How does earned media apply to architectural publications?
Earned media in architectural publications, such as features in Dezeen or Archinect, provides visibility and an implied endorsement from trusted sources, enhancing the firm’s reputation and credibility.
Can you give an example of marketing in architecture?
Marketing in architecture could involve paying for banner ads or sponsored content in publications like Architectural Record. This guarantees visibility, but since it’s paid content, the credibility is not as high as earned media.