Case Studies:
Crafting the "EPTDESIGN Design 2033 Vision" Video
Overview
- Corporate Video Production
- Consulting
- Photography
- Drone Services
EPTDESIGN, a renowned landscape architecture firm, approached HAPS Agency to create a compelling video that would encapsulate their long-term vision for the future—“EPTDESIGN Design 2033 Vision.” The goal was to produce a corporate video that not only highlighted the firm’s innovative approach to landscape architecture but also communicated its strategic objectives, showcasing EPTDESIGN’s 10-year planned vision.
View the Final Video: EPTDESIGN Design 2033 Vision
Challenges
Creating this video presented several challenges that required a specialized skill set and a strategic approach:
- Maintaining Authenticity: Ensuring that the video narrative remained true to EPTDESIGN’s core values and long-term objectives.
- Coordinating Interviews: Managing over a dozen interviews across multiple locations with key stakeholders.
- Narrative Cohesion: Weaving together diverse perspectives into a single, cohesive narrative that aligns with EPTDESIGN’s vision.
- Visual Storytelling: Capturing visually stunning imagery that resonates with the audience while staying true to the architectural and landscape elements of the projects.
Our Aproach
To meet the broad and nuanced requirements of the project, HAPS Agency deployed a multifaceted approach:
Comprehensive Understanding of the Industry
HAPS Agency, led by Michael Trajan Todoran, brought a unique combination of skills and experience to the project. Michael’s background as the host of “The Landscape Architecture Podcast” provided him with deep insights into the industry, which proved invaluable in understanding and conveying EPTDESIGN’s vision. This experience, combined with his decade-long career as a landscape architect, enabled him to approach the project with an in-depth understanding of the intricacies of landscape architecture.
Expert Team Assembly
To bring the vision to life, HAPS Agency assembled a team of specialists, including a professional videographer and a music composer. The videographer’s expertise in capturing architectural and landscape elements added depth and richness to the visual narrative, while the composer created a bespoke soundtrack that enhanced the emotional impact of the video.
Visual and Emotional Impact
Michael’s background as an architectural photographer and independent documentary filmmaker was instrumental in creating a visually stunning video. His keen eye for detail and understanding of landscape architecture allowed him to capture imagery that not only showcased the projects but also evoked emotions, resonating deeply with the audience.
Strategic Coordination and Project Management
Effective project management was key to the success of this video. HAPS Agency coordinated over a dozen in-person interviews at various locations, including Park City, Utah; Pasadena, California; and Irvine, California. Each interview was carefully planned to ensure that the narratives aligned with EPTDESIGN’s objectives.
Weekly progress meetings were held with EPTDESIGN to ensure that the project remained on track and that the evolving narrative continued to meet the client’s expectations.
Crafting an Authentic Narrative
One of the primary challenges was to maintain an authentic narrative that stayed true to EPTDESIGN’s vision. This was achieved by leveraging Michael’s experience as a landscape architecture professor, which honed his ability to convey complex ideas in a concise and engaging manner. The narrative was carefully crafted to reflect EPTDESIGN’s long-term goals, emphasizing their commitment to innovative design and sustainable practices.
Outcome
The final product was a highly successful corporate video that effectively communicated EPTDESIGN’s 10-year vision. The video was well-received by both the client and the audience, serving as a powerful tool in showcasing the firm’s forward-thinking approach to landscape architecture.
Client Testimonial:
Conclusion
The “EPTDESIGN Design 2033 Vision” video is a testament to HAPS Agency’s ability to manage complex projects, coordinate multiple stakeholders, and create narratives that remain true to the client’s objectives. By combining industry expertise with a passion for visual storytelling, HAPS Agency successfully delivered a product that not only met but exceeded the client’s expectations.
This case study highlights the unique skill set that HAPS Agency brings to every project—a deep understanding of the industry, strategic project management, and the ability to create visually and emotionally impactful narratives. For businesses looking to convey their long-term vision through compelling video content, HAPS Agency stands as a trusted partner capable of delivering results that resonate.