Fresh Eyes Consulting
Engaging with a public relations agency is a significant step for any organization, often requiring a careful assessment of goals, expectations, and opportunities. Our “Fresh Eyes Consulting” service is designed to provide a critical and objective evaluation of your current public relations materials, helping to align your objectives with the potential for strategic media exposure.
Initial Consultation
The process begins with a comprehensive online discussion aimed at understanding your firm’s specific needs in the context of public relations. This conversation is not only an opportunity for us to answer your questions but also to deeply explore your organization’s mission, values, and ongoing projects. Through this exchange, we aim to gain insight into your current positioning and your aspirations within the broader media landscape.
Document Evaluation
Following the initial consultation, we request access to relevant documents, images, or projects that exemplify your firm’s public presence or the aspects you wish to promote. These materials form the basis of our evaluation, as we examine them through the lens of public relations strategy, assessing their potential for engagement with earned media outlets.
Analytical Strategy Development
After thoroughly reviewing the provided materials, we proceed with the development of a custom “Fresh Eyes” Public Relations Strategy. This strategy is grounded in our analysis of how your work aligns with media interests and public discourse. Our goal is to identify the elements of your work most likely to resonate with external audiences and earned media channels.
The resulting strategy will provide a detailed framework that highlights areas where your firm can enhance its visibility and reputation. This document is designed to be either a guide for your internal team or a foundation for further collaboration with our agency. Should you choose to pursue our services, the $425 fee will be applied toward future work.
This consultative process offers an objective, thoughtful perspective on your public relations approach, helping to align your firm’s strengths with strategic media opportunities.